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plumline

Make the good cause the loud one.

Plumline is a brand and web studio for nonprofits, schools and civic groups. We design the things that get people to show up.

See the work
Pink plate
A volunteer in a bright jersey stands at the entrance of a busy community event hall, printed in pink and blue.
Blue plate

Most causes don’t lose because they’re wrong. They lose because nobody noticed. We fix the noticing.

Four people from the studio laughing around a table with a tablet and notebooks.

We are nine people in Baltimore. Since 2014 we’ve built brands, websites and campaigns for 126 organisations, from a two-person food pantry to a statewide school district.

126
organisations we’ve worked with
$41M
raised by campaigns we designed

Recent work

Five organisations, five very different budgets. Every one now looks like it means it.

A student bent over a notebook, writing carefully at a classroom table.

Read Harbor

Identity and website for a literacy fund that trains volunteer tutors.

3.2× more tutor sign-ups in the first year

A mentor and three kids lean in together over an activity outdoors.

Saturday Club

Name, brand and a recruiting campaign for a youth mentoring network.

212 new mentors in one spring

A teacher at the blackboard while students raise their hands.

Lakemont Public Schools

District rebrand and an enrolment site families finish in four minutes.

18,000 families enrolled online

A microphone on a stand in front of a crowded hall.

Town Floor

Identity and event system for a nonprofit that runs open town halls.

2× turnout across four cities

A group gathered in a gallery hung with bold geometric prints.

Kiln Street Arts

Website and donor campaign for a community arts space.

$1.4M raised for a new building

Yours could be next. Start a project

Two inks, one print.

Every project runs in three passes. By the last one, everything lines up.

  1. 1

    Listen

    Two weeks with your staff, your volunteers and the people you serve, before we draw a single line.

  2. 2

    Shape

    Name, identity, words and website, designed as one system your team can run without us.

  3. 3

    Launch

    We ship it, train your people, and stay on call through your first campaign.

“They spent the first week listening to our volunteers instead of pitching us. The brand that came out of it sounds like us on a good day.”
Dana Whitfield Executive Director, Read Harbor
“Our old enrolment site needed a manual. The new one gets a family through in four minutes, on a phone, in three languages.”
Marcus Ojo Communications Lead, Lakemont Public Schools
“We had a budget for a logo. Plumline gave us a whole system, and our interns can use it.”
Priya Raman Founder, Town Floor
1 of 3

Organisations we’ve worked with

Read HarborEastgate Tenants UnionSaturday ClubSecond Shift PantryWillow Creek Land TrustTown FloorOpen Bench Legal AidKiln Street ArtsHarbor Youth OrchestraLakemont Public Schools

Questions we get

Mostly. We also take on schools, public agencies and the occasional mission-led business. If you exist to help someone, we’re interested.

Brand identities start at $18k and websites at $24k. We keep four reduced-rate slots a year for organisations with budgets under $1M.

Most brand-and-website projects take 10 to 14 weeks. A campaign on an existing brand can launch in four.

Yes. Every site ships with an editor your staff already know how to use, a one-page guide and a recorded training session.

Yes. Naming, messaging and website copy are part of every brand project. Good design can’t rescue a sentence nobody understands.

Got a cause worth shouting about?

Tell us who you help and what’s in the way. We reply within two working days, even when the answer is “not us, try these people”.