:root {
  --paper: #F3F3EE;
  --sheet: #FBFBF8;
  --blue: #2742C9;
  --pink: #FF4F9E;
  --plum: #24124F;
  --violet: #27147C;
  --display: "Big Shoulders Display", "Arial Narrow", sans-serif;
  --body: "Atkinson Hyperlegible", system-ui, sans-serif;
  --g: clamp(16px, 2.5vw, 40px);
  --ease: cubic-bezier(.22, 1, .36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--plum);
  font: 400 18px/1.55 var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; }
h1, h2, h3, p, dl, dd, ol, figure, blockquote { margin: 0; }
:focus-visible { outline: 3px solid var(--pink); outline-offset: 3px; border-radius: 4px; }

.skip { position: absolute; left: var(--g); top: -60px; z-index: 300; background: var(--blue); color: var(--paper); padding: 10px 16px; border-radius: 99px; text-decoration: none; }
.skip:focus { top: 12px; }

/* ---------- print component: two ink layers ---------- */
.print { position: relative; overflow: hidden; background: var(--paper); isolation: isolate; }
.print picture { display: contents; }
.print .ink { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.print .ink-p { mix-blend-mode: multiply; }

.type-print { position: relative; isolation: isolate; font-family: var(--display); }
.type-print .tp-ink { display: block; }
.type-print .tp-b { color: var(--blue); }
.type-print .tp-p { position: absolute; inset: 0; color: var(--pink); mix-blend-mode: multiply; pointer-events: none; }
.type-print .tp-row { display: block; }
.type-print[data-split] .tp-row { overflow: hidden; padding-bottom: .04em; margin-bottom: -.04em; }
.type-print[data-split] .tp-row > span { display: block; }

/* ---------- nav ---------- */
.top {
  position: absolute; z-index: 50; top: 0; left: 0; right: 0;
  display: flex; align-items: baseline; gap: 28px;
  padding: 26px var(--g) 0;
}
.brand { display: flex; align-items: center; gap: 9px; text-decoration: none; font: 900 28px/1 var(--display); letter-spacing: .01em; align-self: center; }
.brand .mark { width: 36px; height: 26px; }
.top-links { display: flex; align-items: baseline; gap: 30px; margin-left: auto; }
.top-links a { text-decoration: none; font-size: 17px; padding: 4px 0; background: linear-gradient(var(--pink), var(--pink)) 0 100% / 0 2px no-repeat; transition: background-size .35s var(--ease); }
.top-links a:hover { background-size: 100% 2px; }
.top-links .top-cta { font-weight: 700; color: var(--blue); background-size: 100% 2px; margin-left: 10px; }
.top-menu { display: none; margin-left: auto; align-self: center; background: none; border: 0; padding: 8px 0; font-weight: 700; font-size: 17px; cursor: pointer; border-bottom: 2px solid var(--pink); }

/* menu trigger once the header has scrolled away: the two-ink mark itself */
.fab {
  position: fixed; z-index: 210; top: 18px; right: var(--g);
  width: 62px; height: 42px; padding: 0; border: 0; background: none; cursor: pointer;
  isolation: isolate; opacity: 0; visibility: hidden; transform: translateY(-12px);
  transition: opacity .4s var(--ease), transform .4s var(--ease), visibility .4s;
}
.fab.show, .fab[aria-expanded="true"] { opacity: 1; visibility: visible; transform: none; }
.fab i { position: absolute; top: 0; width: 42px; height: 42px; border-radius: 50%; box-shadow: 0 0 0 2px var(--sheet); transition: transform .5s var(--ease); }
.fab-p { left: 0; background: var(--pink); }
.fab-b { right: 0; background: var(--blue); mix-blend-mode: multiply; }
.fab:hover .fab-p { transform: translateX(-3px); }
.fab:hover .fab-b { transform: translateX(3px); }
.fab[aria-expanded="true"] .fab-p { transform: translateX(10px); }
.fab[aria-expanded="true"] .fab-b { transform: translateX(-10px); }

.menu { position: fixed; inset: 0; z-index: 200; background: var(--blue); color: var(--sheet); display: flex; flex-direction: column; justify-content: center; padding: 90px var(--g) 40px; }
.menu[hidden] { display: none; }
.menu nav { display: flex; flex-direction: column; gap: 4px; }
.menu nav a { font: 900 clamp(56px, 11vw, 150px)/.9 var(--display); text-transform: uppercase; text-decoration: none; align-self: flex-start; }
.menu nav a:hover { color: var(--pink); }
.menu .menu-cta { margin-top: 36px; font-weight: 700; font-size: 20px; text-decoration: none; color: var(--pink); border-bottom: 2px solid var(--pink); align-self: flex-start; padding-bottom: 4px; }

/* ---------- hero ---------- */
.hero { padding: 118px var(--g) 0; display: grid; grid-template-columns: 1fr minmax(260px, 30%); column-gap: 32px; }
.hero-title {
  grid-column: 1 / -1; grid-row: 1;
  font-weight: 900; text-transform: uppercase;
  font-size: clamp(64px, 13.6vw, 230px); line-height: .84; letter-spacing: .004em;
}
.hero-side { grid-column: 2; grid-row: 1; align-self: start; margin-top: 1.2vw; position: relative; z-index: 2; padding-bottom: .4vw; max-width: 380px; justify-self: end; }
.hero-side p { font-size: 19px; line-height: 1.45; }
.text-link { display: inline-flex; align-items: center; gap: 8px; margin-top: 14px; font-weight: 700; text-decoration: none; border-bottom: 2px solid var(--pink); padding-bottom: 3px; }
.text-link svg { width: 20px; height: 20px; transition: transform .3s var(--ease); }
.text-link:hover svg { transform: translateX(4px); }

/* the hero idea: the photo arrives as two separate ink plates that slide into one print */
.plates { grid-column: 1 / -1; grid-row: 2; position: relative; isolation: isolate; margin-top: clamp(28px, 3.4vw, 54px); display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.plate { position: relative; }
.plate .print { aspect-ratio: 1800 / 1195; }
.plate-p { z-index: 2; mix-blend-mode: multiply; }
.plate figcaption { margin-top: 12px; font-size: 15px; font-weight: 700; }
.plate-p figcaption { color: #C2185B; }
.plate-b figcaption { color: var(--blue); }
.plates-done { position: absolute; left: 50%; bottom: 0; transform: translateX(-50%); margin: 0; font-size: 15px; font-weight: 700; opacity: 0; white-space: nowrap; }

/* ---------- statement ---------- */
.statement { padding: clamp(96px, 14vw, 200px) var(--g) clamp(80px, 10vw, 150px); }
.big-say { font: 700 clamp(38px, 5.8vw, 96px)/1 var(--display); max-width: 16em; color: var(--plum); text-wrap: balance; }
.statement-grid { margin-top: clamp(56px, 8vw, 120px); display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(28px, 5vw, 90px); align-items: end; }
.studio-print { aspect-ratio: 3 / 2; border-radius: 4px; }
.statement-copy > p { font-size: 20px; max-width: 32em; }
.figures { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 48px; }
.figures dt { font-weight: 900; font-size: clamp(72px, 8.4vw, 136px); line-height: .9; font-variant-numeric: tabular-nums; }
.figures dd { margin-top: 10px; font-size: 16px; max-width: 14em; }

/* ---------- work ---------- */
.work { background: var(--blue); color: var(--sheet); }
.work-pin { height: 100vh; height: 100svh; display: flex; align-items: center; overflow: hidden; }
.work-track { display: flex; align-items: center; gap: clamp(28px, 3.4vw, 56px); padding: 0 var(--g); will-change: transform; }
.work-intro { flex: 0 0 clamp(300px, 30vw, 460px); }
.work-title { font: 900 clamp(72px, 9vw, 150px)/.84 var(--display); text-transform: uppercase; color: var(--sheet); }
.work-intro p { margin-top: 22px; font-size: 20px; max-width: 18em; color: #E6E9F8; }
.work-hint { display: flex; align-items: center; gap: 10px; margin-top: 30px; font-weight: 700; font-size: 15px; color: var(--pink); }
.work-hint svg { width: 22px; height: 22px; }

.poster { flex: 0 0 auto; width: clamp(300px, min(29vw, 46vh), 440px); background: var(--sheet); color: var(--plum); padding: 12px 12px 20px; border-radius: 3px; }
.poster:nth-of-type(odd) { transform: rotate(-1.1deg); }
.poster:nth-of-type(even) { transform: rotate(.9deg) translateY(18px); }
.poster-print { aspect-ratio: 4 / 5; }
.poster-text { padding: 16px 6px 0; }
.poster h3 { font: 900 clamp(30px, 2.6vw, 40px)/.95 var(--display); text-transform: uppercase; color: var(--violet); }
.poster-text p { margin-top: 8px; font-size: 16px; line-height: 1.4; }
.poster-text .result { margin-top: 12px; padding-top: 12px; border-top: 2px solid var(--pink); font-size: 15px; }
.poster-text .result strong { font: 900 22px/1 var(--display); margin-right: 4px; }

.poster-next { display: flex; flex-direction: column; justify-content: space-between; aspect-ratio: 4 / 5.9; background: var(--pink); color: var(--plum); text-decoration: none; padding: 26px; }
.pn-title { font: 900 clamp(54px, 5.2vw, 84px)/.86 var(--display); text-transform: uppercase; }
.pn-link { display: inline-flex; align-items: center; gap: 10px; font-weight: 700; font-size: 18px; }
.pn-link svg { width: 24px; height: 24px; transition: transform .3s var(--ease); }
.poster-next:hover .pn-link svg { transform: translateX(5px); }

/* ---------- approach ---------- */
.approach { position: relative; }
.ap-pin {
  height: 100vh; height: 100svh; padding: 110px var(--g) 50px;
  display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: auto 1fr; column-gap: 5vw; overflow: hidden;
}
.ap-head { grid-column: 1; }
.ap-head h2 { font: 900 clamp(60px, 7.4vw, 124px)/.86 var(--display); text-transform: uppercase; color: var(--violet); }
.ap-head p { margin-top: 18px; font-size: 20px; max-width: 22em; }
.ap-stage { grid-column: 2; grid-row: 1 / 3; display: grid; place-items: center; }
.ap-discs { position: relative; width: min(27vw, 50vh); aspect-ratio: 1; isolation: isolate; }
.disc { position: absolute; inset: 0; border-radius: 50%; }
.disc-p { background: var(--pink); }
.disc-b { background: var(--blue); mix-blend-mode: multiply; }
.ap-steps { grid-column: 1; grid-row: 2; align-self: end; list-style: none; padding: 0; position: relative; min-height: 230px; }
.ap-step { position: absolute; left: 0; right: 0; bottom: 0; max-width: 30em; }
.ap-step + .ap-step { opacity: 0; visibility: hidden; }
.ap-num { display: inline-grid; place-items: center; width: 44px; height: 44px; border-radius: 50%; background: var(--blue); color: var(--sheet); font: 900 24px/1 var(--display); }
.ap-step h3 { margin-top: 16px; font: 900 clamp(54px, 5.6vw, 92px)/.86 var(--display); text-transform: uppercase; color: var(--blue); }
.ap-step p { margin-top: 14px; font-size: 20px; max-width: 24em; }
.ap-progress { position: absolute; left: var(--g); bottom: 26px; display: flex; gap: 6px; }
.ap-progress i { width: 34px; height: 4px; border-radius: 2px; background: rgba(36, 18, 79, .16); }
.ap-progress i.on { background: var(--pink); }

/* ---------- quotes ---------- */
.quotes { background: var(--pink); color: var(--plum); padding: clamp(80px, 10vw, 150px) var(--g) clamp(56px, 6vw, 90px); }
.q-viewport { overflow: hidden; }
.q-track { display: flex; transition: transform .8s var(--ease); }
.q-slide { flex: 0 0 100%; padding-right: 4vw; }
.q-slide blockquote { font: 700 clamp(36px, 4.6vw, 76px)/1 var(--display); max-width: 17em; text-wrap: balance; }
.q-slide figcaption { margin-top: 32px; font-size: 17px; }
.q-slide figcaption strong { display: block; font-size: 19px; }
.q-controls { display: flex; align-items: center; gap: 16px; margin-top: 44px; }
.q-btn { width: 54px; height: 54px; border-radius: 50%; border: 2px solid var(--plum); background: transparent; display: grid; place-items: center; cursor: pointer; transition: background-color .25s, color .25s; }
.q-btn:hover { background: var(--plum); color: var(--pink); }
.q-btn svg { width: 22px; height: 22px; }
.q-count { font-weight: 700; font-variant-numeric: tabular-nums; min-width: 4.5em; text-align: center; }

/* ---------- clients ---------- */
.clients { padding: clamp(70px, 8vw, 120px) 0; }
.clients-lead { padding: 0 var(--g); font-size: 17px; font-weight: 700; }
.marquee { display: flex; overflow: hidden; margin-top: 26px; }
.mq-row { flex: 0 0 auto; display: flex; gap: 56px; padding-right: 56px; animation: mq 46s linear infinite; }
.mq-row span { font: 900 clamp(38px, 4.4vw, 64px)/1 var(--display); text-transform: uppercase; white-space: nowrap; color: var(--blue); }
.mq-row span:nth-child(3n+2) { color: var(--violet); }
.mq-row span:nth-child(3n) { -webkit-text-stroke: 1.5px var(--blue); color: transparent; }
@keyframes mq { to { transform: translateX(-100%); } }

/* ---------- faq ---------- */
.faq { padding: clamp(40px, 6vw, 90px) var(--g) clamp(90px, 11vw, 170px); display: grid; grid-template-columns: 1fr 1.5fr; gap: 5vw; }
.faq h2 { font: 900 clamp(56px, 6.4vw, 104px)/.86 var(--display); text-transform: uppercase; color: var(--violet); }
.qa { border-top: 2px solid rgba(36, 18, 79, .14); }
.qa:last-child { border-bottom: 2px solid rgba(36, 18, 79, .14); }
.qa h3 button { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 24px; text-align: left; background: none; border: 0; padding: 26px 0; font: 700 clamp(22px, 1.9vw, 28px)/1.2 var(--body); cursor: pointer; }
.qa h3 i { position: relative; flex: 0 0 auto; width: 34px; height: 34px; border-radius: 50%; background: var(--blue); transition: background-color .3s, transform .45s var(--ease); }
.qa h3 i::before, .qa h3 i::after { content: ""; position: absolute; left: 10px; right: 10px; top: 16px; height: 2px; background: var(--sheet); }
.qa h3 i::after { transform: rotate(90deg); transition: transform .45s var(--ease); }
.qa.open h3 i { background: var(--pink); transform: rotate(180deg); }
.qa.open h3 i::after { transform: rotate(0); }
.qa-a { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .5s var(--ease); }
.qa-a > p { overflow: hidden; font-size: 18px; max-width: 36em; }
.qa.open .qa-a { grid-template-rows: 1fr; }
.qa.open .qa-a > p { padding-bottom: 26px; }

/* ---------- contact ---------- */
.contact { background: var(--blue); color: var(--sheet); padding: clamp(90px, 11vw, 170px) var(--g); }
.contact-title { font-weight: 900; text-transform: uppercase; font-size: clamp(58px, 9.6vw, 160px); line-height: .84; }
.contact .type-print .tp-b { color: var(--sheet); }
.contact .type-print .tp-p { color: var(--pink); mix-blend-mode: normal; z-index: -1; }
.contact-grid { margin-top: clamp(48px, 6vw, 90px); display: grid; grid-template-columns: 1fr 1.6fr; gap: 5vw; align-items: start; }
.contact-lead { font-size: 21px; max-width: 20em; color: #E6E9F8; }
.brief { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 22px; background: var(--sheet); color: var(--plum); padding: clamp(22px, 3vw, 40px); border-radius: 6px; }
.field { display: flex; flex-direction: column; gap: 7px; }
.field-wide { grid-column: 1 / -1; }
.field label { font-weight: 700; font-size: 15px; }
.field input, .field select, .field textarea { font: inherit; font-size: 17px; color: var(--plum); background: var(--paper); border: 2px solid transparent; border-radius: 6px; padding: 12px 14px; transition: border-color .2s; }
.field textarea { resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--blue); }
.field .bad { border-color: #C2185B; }
.form-error { grid-column: 1 / -1; color: #B0124F; font-weight: 700; font-size: 16px; }
.send { grid-column: 1 / -1; justify-self: start; background: var(--pink); color: var(--plum); border: 0; border-radius: 8px; padding: 16px 26px; font-weight: 700; font-size: 18px; cursor: pointer; transition: background-color .25s, color .25s; }
.send:hover { background: var(--plum); color: var(--sheet); }
.sent { background: var(--sheet); color: var(--plum); padding: clamp(28px, 4vw, 56px); border-radius: 6px; }
.sent:focus { outline: none; }
.sent-title { font: 900 clamp(48px, 5vw, 80px)/.9 var(--display); text-transform: uppercase; color: var(--violet); margin-bottom: 16px; }

/* ---------- footer ---------- */
.foot { padding: clamp(64px, 7vw, 110px) var(--g) 28px; background: var(--paper); }
.foot-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; max-width: 980px; }
.foot-h { font-weight: 700; margin-bottom: 8px; }
.foot-cols p { font-size: 17px; }
.foot-cols a { text-decoration: none; background: linear-gradient(var(--pink), var(--pink)) 0 100% / 100% 2px no-repeat; }
.foot-word { margin-top: clamp(40px, 6vw, 90px); font-weight: 900; font-size: 26.4vw; line-height: .78; text-transform: lowercase; letter-spacing: -.01em; margin-left: -.02em; }
.foot-small { display: flex; justify-content: space-between; gap: 20px; margin-top: 22px; font-size: 15px; }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .top-links { display: none; }
  .top-menu { display: block; }
}
@media (max-width: 820px) {
  body { font-size: 17px; }
  .top { padding-top: 18px; }
  .brand { font-size: 25px; }
  .fab { top: 12px; }

  .hero { padding-top: 84px; display: block; }
  .hero-title { font-size: clamp(60px, 19.4vw, 120px); line-height: .86; }
  .hero-side { margin-top: 22px; max-width: none; }
  .hero-side p { font-size: 18px; }
  .plates { grid-template-columns: 1fr; gap: 0; margin-top: 30px; }
  .plate { grid-area: 1 / 1; width: 84%; }
  .plate-p { display: flex; flex-direction: column-reverse; align-self: start; margin-bottom: 30vw; }
  .plate-b { justify-self: end; align-self: end; margin-top: 30vw; }
  .plate figcaption { margin: 0 0 8px; }
  .plate-b figcaption { margin: 8px 0 0; text-align: right; }
  .plates-done { bottom: auto; top: 50%; transform: translate(-50%, 0); margin-top: 26vw; }

  .statement-grid { grid-template-columns: 1fr; }
  .statement-copy > p { font-size: 18px; }
  .figures { gap: 16px; }

  .work-pin { height: auto; display: block; padding: 90px 0 110px; }
  .work-track { flex-direction: column; align-items: stretch; gap: 48px; will-change: auto; }
  .work-intro { flex: none; }
  .work-hint { display: none; }
  .poster { width: 100%; max-width: 480px; }
  .poster:nth-of-type(even) { transform: rotate(.9deg); align-self: flex-end; }
  .poster-next { aspect-ratio: auto; min-height: 300px; }

  .ap-pin { display: flex; flex-direction: column; padding: 84px var(--g) 46px; }
  .ap-head p { font-size: 18px; }
  .ap-stage { flex: 1; min-height: 0; }
  .ap-discs { width: min(46vw, 28vh); }
  .ap-steps { min-height: 210px; align-self: stretch; }
  .ap-step h3 { font-size: 56px; }
  .ap-step p { font-size: 18px; }
  .ap-progress { left: auto; right: var(--g); bottom: 36px; }

  .faq { grid-template-columns: 1fr; gap: 28px; }
  .contact-grid { grid-template-columns: 1fr; }
  .brief { grid-template-columns: 1fr; }
  .foot-cols { grid-template-columns: 1fr 1fr; }
  .foot-small { flex-direction: column; gap: 6px; }
}

/* ---------- reduced motion: everything static ---------- */
@media (prefers-reduced-motion: reduce) {
  .mq-row { animation: none; }
  .marquee { flex-wrap: wrap; }
  .mq-row[aria-hidden] { display: none; }
  .mq-row { flex: 1 1 100%; flex-wrap: wrap; gap: 14px 40px; padding: 0 var(--g); }
  .q-track { transition: none; }
}
html.rm .work-pin { height: auto; display: block; padding: 110px 0; }
html.rm .work-track { flex-wrap: wrap; justify-content: flex-start; align-items: flex-start; }
html.rm .work-intro { flex-basis: 100%; }
html.rm .work-hint { display: none; }
html.rm .ap-pin { height: auto; }
html.rm .ap-steps { position: static; min-height: 0; display: grid; gap: 40px; }
html.rm .ap-step { position: static; opacity: 1 !important; visibility: visible !important; }
html.rm .disc { transform: none !important; }
.fab::before, .fab::after { content: ""; position: absolute; z-index: 2; left: 50%; top: 50%; width: 18px; height: 2px; margin: -1px 0 0 -9px; background: var(--sheet); opacity: 0; transition: opacity .3s; }
.fab::before { transform: rotate(45deg); }
.fab::after { transform: rotate(-45deg); }
.fab[aria-expanded="true"]::before, .fab[aria-expanded="true"]::after { opacity: 1; }
.brief[hidden], .sent[hidden], .form-error[hidden] { display: none; }