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Fieldhouse League

One fan platform for 40 million followers and 30 clubs.

Client
Fieldhouse League
Year
2025
Services
Fan platform, content system, matchday social studio
Studio
New York, with London
Basketball dropping through a net against a dark arena

The brief

Thirty clubs, thirty apps, thirty social calendars. Fans followed their club and lost the league.

Ball and net lit against a dark arena
Matchday stills, published within two minutes of the whistle.

What we did

One platform, thirty skins. We built a shared fan app and content system so clubs keep their voice and the league gets one front door. Match highlights now publish to every channel within two minutes of the final whistle, in eleven languages.

  • Fan platform on one codebase
  • Content system and tooling
  • Social studio for matchdays
  • Club onboarding in six-week waves
Basketball in close detail against the dark arena
Every club gets its own skin on the same platform.
Net catching light as the ball drops through
The net is the league's favourite frame.

What changed

40Mfollowers on one platform
30clubs live in 14 months
2.3xmore video views per fan
Three colleagues talking around a table
Before, the league was a fixture list. Now it feels like one place, and the clubs finally sound like themselves.
Dana OkaforChief Digital Officer, Fieldhouse League

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