Pulse Nights

Ticketing that sold out a 60,000 capacity weekend in nine minutes.

Client: Pulse Nights
Year: 2026
Services: Queue and ticketing experience, resale, fan CRM
Studio: Rio de Janeiro, with London

The brief

A 60,000-capacity weekend, one on-sale, and a history of crashed queues and scalped tickets.

Hand over the mixer under violet light — Stage light was the reference for the queue screen.

What we did

We designed the queue as part of the show: a live countdown, fair draws for the first wave, and tickets tied to a name until the doors open. The system was load-tested at three times the expected demand, twice, before a single ticket went on sale.

Queue and ticketing experience
Name-locked resale
Fan CRM and presale tiers
Load tests at three times demand

Out-of-focus mixer lights in the dark — The queue is part of the show, so it glows.

The DJ's hand over the mixer under violet light — The moment the doors open, in one frame.

What changed

9 minto sell out 60,000 tickets

190kpeople in the queue, no downtime

71%less resale fraud than last year

Designer in a denim jacket smiling in front of a blue wall

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Model in striped trousers posing against a teal wall

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