Halden Motors

Launching an electric saloon in 19 markets on the same night.

Client: Halden Motors
Year: 2026
Services: Brand platform, launch film, configurator, market toolkits
Studio: Amsterdam, with Berlin and Tokyo

The brief

Halden's first all-electric saloon had one launch window and 19 markets. Every country wanted its own story. The board wanted one.

Side of the black saloon in motion on the road — Driving plates for the launch film, shot over two nights.

What we did

We wrote a single idea, quiet speed, and built everything around it: a 90-second film cut into 31 versions, a configurator that loads in under a second, and a toolkit that lets each market change the words but never the feel. Launch night was rehearsed twice in real time across 11 time zones.

Brand platform and voice
Launch film in 31 cuts
Configurator on every market site
Rollout toolkit for 19 teams

Close detail of the saloon rear wheel and bodywork — Detail frames became the configurator's loading states.

Roofline of the saloon against a grey sky and trees — Quiet speed: the whole idea in a single frame.

What changed

19markets live in the same minute

3.1Mfilm views in the first 24 hours

27kreservations in launch week

**Tomas Brede**VP Marketing, Halden Motors

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