Casa Marlo

Rebranding a Milan fashion house for its second century.

Client: Casa Marlo
Year: 2026
Services: Identity and wordmark, campaign, e-commerce, boutique signage
Studio: London, with Amsterdam

The brief

Casa Marlo was a hundred years old and dressed like it. The family wanted to stay Milanese and still be seen by people who had never been to Milan.

Striped trousers and a red bag against a teal wall — One teal room, shot start to finish in three days.

What we did

We kept the name and the house colours and redrew the rest: a wordmark cut from the original tailor's chalk lettering, a campaign shot in one teal room, and an online store that shows the whole collection in a single scroll. Boutiques were re-signed in four months.

Identity and wordmark
Campaign shot in one room
E-commerce and lookbooks
Signage for 212 boutiques

Model leaning on a teal wall in sunglasses — The campaign's first frame sets the colour for everything else.

Striped trousers against the teal studio wall — Tailoring lines became the layout grid.

What changed

+46%online revenue in the first season

212boutiques re-signed in four months

9 wksfrom identity to campaign launch

**Elena Marlo**Creative Director, Casa Marlo

Next project

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