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Nuvola Audio

A new store in 11 weeks. Conversion up 38 percent.

Client
Nuvola Audio
Year
2026
Services
Headless commerce, product pages, checkout, conversion programme
Studio
Berlin, with Amsterdam
Black over-ear headphones on a bright yellow background

The brief

Nuvola made headphones people loved and a store that made them wait. Pages took four seconds to load and one buyer in two left at checkout.

Headphones from above on a yellow surface
Product photography carries the whole layout.

What we did

We rebuilt the store headless in 11 weeks, product page first. Every page now loads in about a second, the photography carries the layout, and checkout is a single screen. We shipped weekly and judged every change by revenue, not opinion.

  • Headless storefront
  • Product page with sound samples
  • One-screen checkout
  • Weekly experiment programme
Close view of a headphone ear cup against yellow
Materials, close up: the page gets out of the way.
Ear cup and headband crossing a yellow background
Colour is the brand; the product does the talking.

What changed

+38%conversion rate in the first quarter
11 wksfrom kickoff to live
1.1 saverage page load, down from 4.2
Two colleagues laughing over a laptop
The new store paid for itself in the first quarter. The team still sends us ideas we didn't ask for.
Marco SilvanHead of Digital, Nuvola Audio

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